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20
Jan

ARE YOU USING CUSTOMER INSIGHTS TO BUILD BRAND RELATIONSHIPS?

Posted by Michele McCreath

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Does the old adage of “it’s not what you know, but who you know” no longer apply in today’s ‘always clicking’ world of big data?

According to the latest Harvard report on Big Data the marketing world as we know it is changing.  The market is being flooded with new technology that makes users walking data generators. Data generators that can help us learn what channels drive our customers to respond.  They are not only telling us but demanding we communicate with them the way they want, when they want and how they want.  We can no longer act solely on hunches and instinct.

Continue reading ARE YOU USING CUSTOMER INSIGHTS TO BUILD BRAND RELATIONSHIPS? »

20
Jan

THE POWER OF CUSTOMER SEGMENTATION & PREDICTIVE MODELING

Posted by Vision/Eagle:xm Staff

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As any good marketing department knows you can’t create great collateral without thought-provoking copy and awe-inspiring graphics.

So why is it that we try to engage customers and increase sales conversions without the two most important marketing analytic tools - customer segmentation and predictive modeling - in our marketing mix?

Continue reading THE POWER OF CUSTOMER SEGMENTATION & PREDICTIVE MODELING »

20
Jan

WHAT IS EVENT TRIGGERED MARKETING?

Posted by Vision/Eagle:xm Staff

7 Comments

Findings from Gartner show that a well implemented event-triggered campaign can save up to 80 percent of a marketer's direct mail budget.

These savings are earned by using personalized on-demand printing based on triggered events, rather than mass mailings of uniform brochures to an unfiltered list of unqualified prospects. And that's just the tip of the iceberg.

Continue reading WHAT IS EVENT TRIGGERED MARKETING? »

20
Jan

HOW QR CODES IMPROVE PURCHASE PROCESS

Posted by Vision/Eagle:xm Staff

5 Comments

QR codes are a two dimensional code that can be read from any direction at high speeds used to connect the physical world to the digital almost always from a mobile device such as a cell phone or tablet computer.  QR codes that can contain any alphanumeric text and often feature URLs that direct users to sites where they can learn about an object or place a practice known as mobile tagging or mobile marketing.

Continue reading HOW QR CODES IMPROVE PURCHASE PROCESS »

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