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Does the old adage of “it’s not what you know, but who you know” no longer apply in today’s ‘always clicking’ world of big data?
According to the latest Harvard report on Big Data the marketing world as we know it is changing. The market is being flooded with new technology that makes users walking data generators. Data generators that can help us learn what channels drive our customers to respond. They are not only telling us but demanding we communicate with them the way they want, when they want and how they want. We can no longer act solely on hunches and instinct.
Continue reading ARE YOU USING CUSTOMER INSIGHTS TO BUILD BRAND RELATIONSHIPS? »
As any good marketing department knows you can’t create great collateral without thought-provoking copy and awe-inspiring graphics.
So why is it that we try to engage customers and increase sales conversions without the two most important marketing analytic tools - customer segmentation and predictive modeling - in our marketing mix?
Continue reading THE POWER OF CUSTOMER SEGMENTATION & PREDICTIVE MODELING »