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Social media has transformed birthdays into big deals. It's not unusual for friends and family you actually haven't spoken with in years to join the birthday frenzy, posting wishes, songs and photos on your Facebook or Instagram pages. But most people still find birthday cards that arrive in the mail far more engaging than a hasty social media message or e-card.
Continue reading THE INTIMACY OF PRINT »
“To tweet or not to tweet; to email or not to email; to print or not to print – that is the question: Whether ‘tis nobler in the marketing mind to suffer?”
Ok so maybe marketing isn’t exactly a Shakespearean tragedy but with technology emerging at rapid speeds the one question on all of our minds -"when it comes to communication channels, which one should I use to reach consumers and build brand relationships?”
Continue reading TO TWEET OR NOT TO TWEET… »
QR codes are a two dimensional code that can be read from any direction at high speeds used to connect the physical world to the digital almost always from a mobile device such as a cell phone or tablet computer. QR codes that can contain any alphanumeric text and often feature URLs that direct users to sites where they can learn about an object or place a practice known as mobile tagging or mobile marketing.
Continue reading HOW QR CODES IMPROVE PURCHASE PROCESS »