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We learn something new every day. That's the idea anyway. We exact plans and strategies. Some work and some don't. Then, we sit down and sift through the pros and cons of every single move. We are pawns in the big game whatever that big game may be.
Continue reading 7 DEADLY SINS OF MARKETING »
Identifying and cultivating the intangible trait that leads to marketing success
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I am pleased to welcome you to our blog and our newly re-launched Eagle:xm and Vision Graphics websites.
For those of you who know our brand story and have been a loyal customer throughout our 60 years in business, I want to thank you for your support! For those of you who are new to our website, we want to thank you for visiting and taking the time to learn about us and what we have to offer.
In January 2012, we announced the acquisition of Eagle:xm by Vision Graphics Inc.
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Findings from Gartner show that a well implemented event-triggered campaign can save up to 80 percent of a marketer's direct mail budget.
These savings are earned by using personalized on-demand printing based on triggered events, rather than mass mailings of uniform brochures to an unfiltered list of unqualified prospects. And that's just the tip of the iceberg.
Continue reading WHAT IS EVENT TRIGGERED MARKETING? »