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12
Oct

A Novel Concept

Posted by Crystal Lague

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Novel Concept

 

Studies Show Why Content Marketing is all the Rage

Why is content marketing the trend that keeps getting stronger and stronger? Let's go to the data. Below are a handful of studies that prove just how effective content marketing is in the branding process:

  • 75% of marketers surveyed said they saw positive bottom-line outcomes from their content marketing efforts, while 57 percent saw positive top-line business outcomes in the form of increased revenue and sales (Forrester Research)
  • Marketers who publish a blog are 13 times more likely to have a positive ROI. (HubSpot's "State of Inbound" study)
  • 78% of CMOs think custom content is the future of marketing. (Demand Metric's "A Guide to Marketing Genius: Content Marketing)
  • Kraft generates the equivalent of 1.1 billion ad impressions a year and posts four-times-better ROI via content marketing than through targeted advertising. (AdAge)
  • 77% of B2C marketers and 76 percent of B2B marketers say they’ll create more content in 2016. (Content Marketing Institute's "B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America")
  • 74% of readers trust educational content from brands, as long as it doesn’t push a sale. (Kentico Digital Experience Survey)

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