1.800.833.4263 Email Us

Return to Main Site »

Our Blog

Subscribe to RSS Feed


A Novel Concept

Posted by Crystal Lague



Novel Concept


Studies Show Why Content Marketing is all the Rage

Why is content marketing the trend that keeps getting stronger and stronger? Let's go to the data. Below are a handful of studies that prove just how effective content marketing is in the branding process:

  • 75% of marketers surveyed said they saw positive bottom-line outcomes from their content marketing efforts, while 57 percent saw positive top-line business outcomes in the form of increased revenue and sales (Forrester Research)
  • Marketers who publish a blog are 13 times more likely to have a positive ROI. (HubSpot's "State of Inbound" study)
  • 78% of CMOs think custom content is the future of marketing. (Demand Metric's "A Guide to Marketing Genius: Content Marketing)
  • Kraft generates the equivalent of 1.1 billion ad impressions a year and posts four-times-better ROI via content marketing than through targeted advertising. (AdAge)
  • 77% of B2C marketers and 76 percent of B2B marketers say they’ll create more content in 2016. (Content Marketing Institute's "B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America")
  • 74% of readers trust educational content from brands, as long as it doesn’t push a sale. (Kentico Digital Experience Survey)


Leave a comment

Recent Posts