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19
May

A Statistical Look at Content Marketing

Posted by Crystal Lague

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A Statistical Look at Content Marketing (CM)

Source: Forbes “35 Content Marketing Statistic You Need to Know in 2016”

 

Business to Business

Business to Consumer

Use CM

88% (only 48% have a documented editorial mission statement as part of their CM strategy)

76% (37% say their CM strategy is effective)

Have a Documented CM Strategy

32%

37% (compared to 27% last year)

Will produce more content in 2016 than in 2015

76%

77% (only 2% say they will produce less)

Use Linkedin

94% (66% rank this the most effective social media platform)

76%

Use Twitter

87% (55% say this is effective)

82% (50% say this is effective)

Use Facebook

84% (30% say this is effective)

94% (66% say this is their most effective social platform)

Use YouTube

74% (51% say this is effective)

77% (53% say this is effective)

Use Other

62% Google+

62% Infographics (63% say this is effective)

Use Search Engine Marketing

66% (55% report that this is their most effective paid advertising method)

76% (64% say this is effective)

CM Goals

85% say lead generation

Sales comes in second.

83% say sales

Customer retention and engagement are tied in second.

Amount of total marketing budget going towards content

Most effective marketers 42%

Less effective marketers 28%

32% (25% last year)

Other Interesting CM Statistics

  • 61% of the most effective B2B content marketers meet their content team at least once a week.

  • 48% of the most effective B2B marketers have a documented editorial mission statement.

  • The 5 most important marketing tactics for B2B businesses are: in person events, webinars/webcasts, case studies, white papers, and videos.

  • The 5 most popular content marketing tactics for B2C businesses: social media, illustrations/photos, eNewsletters, videos, and website articles.

  • 50% of B2C companies say they will increase their content marketing budget in 2016.

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