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BELFOR Property Restoration is the North American leader in integrated disaster recovery and property restoration services. With more than 110 full-service offices in the U.S., BELFOR is prepared 24/7 to repair or restore damages caused by fire, water, wind and other natural or man-made disasters. From small kitchen fires to major hurricanes, BELFOR has been called upon by commercial and residential clients to help get things back to normal for more than 70 years.
As marketing director, what are some of your primary responsibilities?
My responsibilities include promoting the company by developing effective marketing, advertising and sales support collateral and materials.
What are some of the marketing tactics you utilize?
We have a strong national sales team that is able to keep in consistent contact with our clients and companies that could benefit from our services. Part of my responsibility is to help them in their efforts and provide them with the materials they need to showcase our services and promote our company. That might be brochures, case studies, special events, direct mail pieces, sales flyers, sales presentations, and digital media. We also create video case studies that give our customers a compelling look at how clients have successfully taken advantage of our services in the most challenging situations.
What tactics have you found to be particularly successful?
We use both print and digital technology to reach our customers. We see digital becoming more of a focus; however, we still have a lot of clients that prefer to have printed materials in their hand. People want the information in print on their desk for future reference so we continue to use a lot of printed materials. Our case studies are of particular interest to our clients, because they are real-life examples of what we do and how we can help.
What makes you choose Vision Graphics/Eagle:xm as you primary print vendor?
Vision Graphics has delivered the bulk of our printed materials, brochures, case studies, invitations to events, and posters for about two years. I have worked with our Vision Graphics sales representative, Cathy Harlow, for about three years. We have established a strong business relationship and continue to be impressed with the level of service we receive. When it comes to commercial printing, we pay close attention to a company’s ability to consistently deliver a quality product. Cathy has always been there to answer questions, catch errors, make recommendations, suggest options, and provide status updates. That’s the type of professional customer service that we need and that keeps me happy with Vision Graphics. It’s really nice to know that our printing projects are handled correctly and in our best interest.