If you need the ability to produce short runs, print-on-demand or create highly personalized variable data (VDP) print materials within strict timeframes and budgets, you need Vision Graphics. Now you can print remarkable pieces in vibrant colors with the same high-quality look of an offset press. Our new technology advanced HP 7500 Digital presses print the widest and most accurate digital color spectrum on the market.
Digital printing gives you the capability to change text, images and graphics transforming your static direct mail piece to a more personalized one-to-one VDP piece by using data relevant to the individual or segmented consumer’s lifestyle needs. Recent studies have shown that marketing using variable data printing can increase your response rates over traditional mass marketing. Our marketing and data solutions offer companies an easier way to execute campaigns using highly targeted messaging, keeping your company in front of the competition.
With Vision Graphics you can deploy targeted direct mail programs, automated marketing and customer care initiatives as well as web-based print on demand fulfillment solutions.
Case Study - Triggered Communications Delivers U.S. Olympic Committee New Memberships
One of the four U.S. Olympic Committee subsidiary organizations with varied and complex membership cycles was seeking help with its membership renewal effort. Facing challenges in membership attrition and increasing costs related to its highly complex renewal system, the Committee turned to Eagle:xm.
Being able to bring both in-house creative and technology teams to the table; our team was able to look at the client’s unique challenge from a 360 degree view and help them understand how to use their data to improve targeting, timing and messaging relevance. By using customer insights and our print-on-demand variable data technology we redesigned the renewal package to communicate with members on a more personal level by including the recipient’s age, subsidiary organization, calculated amount of recipient’s renewal fee, and calculated gift ask amount. In addition, we designed a triggered communications program to automatically send timed renewal reminders to non-responders.
• Reduced postage costs by 30% or $14,000 annually
• Lowered production costs by 25%
• Raised average donation by 12% at time of renewal
Download - Digital Printing Literature
Leverage the power of digital printing
• Create personalized direct marketing
• Print on demand marketing & customer
• Reduce ever-changing inventory
• Meet quick turnaround times
• Save on short-run projects
• Achieve color consistency
Digital print is the perfect choice
• Statements & Invoices
• Loyalty program updates
• Direct Mail Marketing
• Service Reminders
• Security & Fraud Notifications